Author Entrepreneur, Book Marketing, Self-Publishing, Writing Advice, Writing Conferences, Writing Courses
Last December, we announced that Jaime Saloff will be attending The GLVWG WriteStuff Writer’s Conference™, March 24-25, 2017, with “What’s the Right Type of Publishing for my Book”, and “Self Publishing on a Budget”.
GLVWG member, Mitzi Flye, had an opportunity to interview Mitzi about her views on the writer as an entrepreneur and her business that helps boost your self-published book, Bookectomy™
MF: Thank you so much for being a presenter for The Write Stuff conference. Your bio and your website seem to show that your business caters to women. Not that there’s anything wrong with that, but I wondered how that happened. Was that a conscious decision or did it “just happen”?
There’s two answers. The first is that it was a marketing decision. The more focused one can be in marketing, the easier it is to find and connect with a target audience. (This is also important when marketing books.) However, my younger son, who helps me with my graphics, recently said I was being sexist, so we changed the logo to include a male. (He is, of course, not pregnant like the women, but he is holding a bouncing baby book.) In addition, I guessed. I thought I worked with about 1/10th the amount of men as women over the years. But after my son’s prodding, I went and counted. Turns out I worked with about 50/50 men and women. I seem to get along very well with critical ex-military, chiropractors, psychology specialists, and cranky lawyers, where on the women side I tend to work with a lot of doctors, healers, and the metaphysically inclined. After nearly twenty-years in the business, I find I can work with almost anyone, men or women.