Claire McKinney is a twenty-year veteran in the publishing industry. In 2011 she founded Claire McKinney PR, LLC a public relations agency that specializes in branding and publicity for books and authors – as well as spokespeople, executives and thought leaders.
Before starting her own company, she worked for major publishers including Little, Brown and Company, Putnam, and Disney Publishing. Her clients have included Della Reese, Madeleine Albright, James Patterson, Walter Mosley, Robert Dallek, Rick Moody, George Pelecanos, Kristin Gore, and Quick and Dirty Tips.
Claire authored and published Do You Know What a Book Publicist Does? A Guide for Creating Your Own Campaigns. In the book, Claire gives authors step by step strategies on the publishing process from how to promote your book to the media to creating a timeline and planning a campaign on your own to talking to your publisher about publicity and everything in between.
She has written many articles as a guest contributor for authors, the top three listed here.
8 Tips to Keep in Your Mind When Seeking Bood Reviews
Creating Your Perfect Author Bio – Long and Short Form
Book and Author PR 101: Five Reasons Press Releases Still Matter
In addition to book promotion and publishing, Claire also speaks on social media marketing.
Claire will be at the 2018 GLVWG Write Stuff Conference™, Saturday March 24, to offer advice on author PR strategies (advance registration required).
To get more info on Claire McKinney, visit her at www.clairemckinneypr.com.
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Article contributed by Sandra Almonte
Sandra Almonte is a Certified Fitness Trainer and Health & Wellness Coach. She is also a Freelance Copywriter (www.thewellnesscopywriter.com). She writes on health, fitness, and nutrition for publications in print and online. Sandra has a poem, Wither Or Flourish, published in the 2016 GLVWG Anthology – Write Here, Write Now. And she’s currently the newsletter chair for GLVWG.
When Sandra’s not training, coaching, or writing she enjoys hiking with her dog, bike riding, making bracelets using sterling silver and unique beads, and volunteering for good causes.
Greater Lehigh Valley Writers Group 